SEO Basics for the Beginner

.SEO Basics and what you need to know.

SEO basics for the beginner is just that. A few simple tips that can make a difference. I will not be going in to the depths of SEO yet. It is important that you enough information so you’ll feel like you have a good idea of what you’re doing.

SEO or Search Engine Optimization is the science of creating a website which draws a lot of visitors by offering quality content. Google and other search engines rate your site against other factors also.

SEO basics will include some of the important factors for search engine ratings. There are several factors, some count more than others do. Some of them have to do with the content and presentation of the website. Others deal more with items on the server side of your site.

Let’s start at the beginning.

SEO (Search Engine Optimization) is the method used to create a website that ranks above the average. Many people responsible for the code might see SEO as a barrier that must be dealt with. The way I tend to look at SEO is more like a system of quality control for the web.  The way it works is Google, and the others, send out a query, called a bot or spiders to crawl the content of a website. Data is collected on a site then Google uses a complex algorithm to index. The details of what is indexed and it’s value is not something Google shares. Don’t worry, there is plenty of information on what is important to pay attention to.

What makes it work?

The algorithms in use by the different search engines is a close kept secret. Google, and others, do provide some information on what to do to rate higher. One of the first things to be aware of are Keywords. Keywords are words or phrases that indicate the content of your website. For example if your website was named Bob’s Gardening Ways you would use gardening and ways and Bob as keywords. But you could also use phrases like ‘How Bob grows watermelon’ or ‘Bob’s best gardening tools’.

More on Keywords

Do not over use keywords, that used to work but now it has a negative impact . Include them in the page description, title and as part of the main content.
They are words and phrases that searchers would enter into the search engine when looking for something on the web. The trick is to learn and then use the most used keyword correctly. As a matter of fact overuse or keyword stuffing might bring the rate lower. The content must provide a rich experience while utilizing keywords effectively. There exists a large amount of competition for the most common keywords. Many large and well funded sites might have a edge on them. Tools such as long tailed key words can make a difference. All of it requires a bit of research on your part to find the right combination of words and phrases.

All the data in a very large database.

Think of the web as one huge library with unlimited resources and books. The search engine is the librarian there to help you find what you need. Search engines compile all of these resources into a very large database and index it then optimize the output for your search. The role keywords play is to be a part of the index that Google uses to rate your website. The closer you are to the top the more likely you will have the searchers select your site to visit. More visitors, more clicks equals more revenue.

That’s it just keywords?

There are many things the search engines use to rank a site. SEO basics will list a few of them.

Keep in mind images by nature have no text. Meaning there is some importance on using good descriptions and ALT tags.

Another critical item is the title of your website. The length and how relevant it is to the content of your site. Have the title match the domain name if possible. You cannot have a title about oranges then content about apples this results in a devaluation in rating. If the title contains keywords that match the content you can expect a higher ranking. Have keywords in your page title tag. Use keywords in subtitles and content. Google wants to find evidence that the title and keywords represent what the visitor will find when they come to your website.

Internal and external links can make a difference.

There should be links on all the pages some of them should point internally or to other content on your site. Others should point externally or to other web pages.

More important is the number of external websites that link to your site. External links, that link to your site, show that others consider the content on your site to be worthy. That your site will provide what the user is looking for is what is important. Because of this Google could rate your site higher.

Advertisements are not a bad thing.

Advertisements are a big part of a marketing strategy. Don’t have to many ads, do have ads that relate to the content if possible.  Don’t let your ads interfere with the readability of your posts. Place them on the pages but don’t get crazy with them. If placed correctly and the products listed are in line with the subject matter you will see positive results.